Toblerone Tiny Milk

Product Idea:
Iconic product - Tiny Milk 8g – in a small bag as a small gesture/last minute gift

Consumer Benefit:
Toblerone gives the opportunity for the last minute gift at affordable price point in Tiny format
 
Retailer Benefit:
Differentiation vs. domestic offers leading to increased number of shoppers and spend (product not available in domestic)
Incremental business (cashtill / X-category placement)